Light box Ads bring full-screen creative to the scale of the web, helping engage consumers with your brand’s story. Beginning in standard, scalable ad units, they seamlessly expand into a near full-screen canvas that supports full rich-media capabilities. Embed a YouTube video, game or shopping experience in a Light box Ad to grab your customer’s attention. User engagement is qualified by letting users hover their cursors over the ad unit for two seconds before it expands.
In the field of POS displays, a “light box” is a display fixture (or a modular component of a larger POS display structure) that contains a translucent graphic film with lamps that transmit light through the graphic, thus “backlighting” the graphic message for increased visibility, brightness and contrast relative to its surroundings. By definition, the artwork or backlit graphic film (aka “Dura trans”) in a POS light box is replaceable without discarding the light box or any of its other components.
Note: the definition of “light box” as it relates to POS displays is similar to but distinct from that of a light box in the Photography and Graphic Arts industries. The similarity is that they both contain lamps whose light is diffused to uniformly backlight a translucent image; the distinction is that a POS light box is a permanent or semi-permanent fixture used to display an advertising message in a retail space, while a photography light box is usually a portable or table-mounted appliance used for image quality analysis and/or tracing in a photography studio, graphic design studio, graphic/print production shop or similar environment.
Lightbox Ads are high-impact ad experiences that let you embed a stunning piece of content—such as a video, catalog or game—into a standard, scalable ad unit. When a user chooses to engage by hovering the cursor over the ad for two seconds, the ad then expands into a near full-screen canvas. Your ad expands in the forefront with a dimming effect on the page underneath, making your content stand out as a viewing experience.
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